STRATEGY
BRAND
GROWTH
I make sense of
what moves people, brands, and culture.
Insights turned into impact.
Global Scale
Leadership
Integration
Activation
15+
YEARS OF EXPERIENCE
Across brand, creative, and integrated marketing
46+
MARKETS SUPPORTED
Supported through global portfolio strategy
$2B
GLOBAL PITCH WIN
Mars account, approximate pitch value
SELECTED BRAND EXPERIENCE
Thinking Big.
Delivering Bigger.
Strategist.
Creative.
Builder.
Consumer & Cultural Insight
Creative Direction
Omnichannel Strategy
Cross-Functional Leadership
Brand & Category Strategy
Many worlds.
One perspective.
THE DISCIPLINES
Brand & Creative
Consumer Behavior
Culture & Trends
Shopper & Commerce
Media & Communications
Experiential & Activation
THE WORLDS
Beauty & Personal Care
Consumer Goods
Luxury & Lifestyle
Retail & E-commerce
Entertainment & Culture
Technology
Different disciplines. Different industries. A perspective shaped by all of them.
Curiosity is a throughline.
MEET JESS
I've always enjoyed understanding how things fit together.
Early in my career, that meant learning how brands are built, how ideas become campaigns, and how different teams contribute to bringing something to life. Over time, my perspective expanded beyond individual projects and into the bigger decisions that shape them. Why are certain opportunities pursued while others are not? How do organizations decide where to invest their time, energy, and resources? What helps teams move forward together when there are multiple possible paths?
Those questions have followed me throughout my career and continue to shape how I approach my work today.
I've had the opportunity to work across a wide range of brands, industries, and business environments. While the specifics have changed from role to role, one thing has remained remarkably consistent: success rarely comes from a single idea, department, or initiative. It comes from connecting people, perspectives, and priorities in a way that creates momentum. That's the part of the work I've always found most rewarding.
I enjoy helping teams bring structure to big ideas, translating business objectives into actionable plans, and finding practical ways to move from discussion to execution. Some projects require creative thinking. Others require business planning, customer understanding, or organizational alignment. Most require a combination of all of the above.
The work itself continues to evolve, but my approach remains largely the same. Listen carefully. Ask thoughtful questions. Understand the context. Focus on what matters most. Then help create a path forward that people can believe in and execute successfully.Today, I bring that mindset to the organizations I support, the work I do, and the ideas I explore through my writing. At its core, my work has always been about helping people make better decisions, move forward with confidence, and create meaningful progress.
Good conversations
start somewhere.
Have something interesting in mind? I'd love to hear about it.