The Dove Self Esteem Project Mother's Day Campaign is a part of an ongoing project that celebrates the influence of mothers on their daughters' self-esteem. The campaign highlights the important role that mothers play in empowering and building the self-esteem of their daughters, and also provides resources for both mothers and daughters to develop and discover their strengths. This key visual is a heartfelt thank you to moms for all they do in nurturing and supporting their daughters' self-esteem.